Marvel Comics and American Girl are taking innovative steps to make hearing aids more appealing to children by integrating them into popular products. Following a request from Christina D’Allesandro, Marvel created Blue Ear, a superhero who wears hearing aids, inspiring her son Anthony Smith to embrace his own devices. Marvel also partnered with Phonak to produce educational posters highlighting the importance of hearing aids. Meanwhile, American Girl introduced customizable hearing aids for their dolls, along with other accessories for children with disabilities, helping normalize assistive devices. These efforts aim to boost self-esteem and pride in using hearing aids among children, addressing the psychological impact of hearing impairments on their well-being.
Nobody thinks of hearing aids as superhero gear, or part of their childhood fantasies. But Marvel comics and American Girl are out to change the hearing aid experience for kids by incorporating the devices into their highly popular products.
Hearing Aid Blues
About a year ago, Marvel Comics responded to an unusual email from Christina D’Allesandro. Her 4-year-old son, Anthony Smith, refused to wear hearing aids when he noticed that none of the superheroes in comic books needed hearing aids, so Ms. D’Allesandro entreated Marvel to create a superhero who wears hearing aids.
A Comic Book Ending for Hearing Aids
Marvel responded by making Anthony an honorary Avenger, and created Blue Ear, a comic superhero who uses hearing aids and teams up with Hawkeye to fight the bad guys. Needless to say, Anthony started wearing his hearing aids. Marvel Comics and Phonak – the company that makes Anthony’s hearing aids – have since partnered to create a kid-friendly comic poster, featuring Blue Ear, that teaches children about the importance of hearing aids.
Hearing Aids for Dolls
Fast-action comics and Avengers are fun for boys, but what about girls with hearing impairments? Have no fear – American Girl began making hearing aids for their dolls in November. Doll owners can bring their special friends to the Doll Hospital, and they will be fitted for a pink and white hearing aid. American Girl also offers accessories for other physical disabilities, such as a wheelchair and a service dog in harness.
Hearing Aids' Power to the Psyche
As portrayed in Marvel’s new poster, hearing impairments can have numerous effects on self-esteem in children. According to a 2007 study published in the International Journal of Pediatric Otorhinolaryngology, hearing impaired children who attend special schools viewed themselves less favorably than hearing-impaired children in mainstream schools. They made less friends, had less self-confidence, and were more anxious and sad. The study concluded with the assertion that it is important to consider the psychological well-being of a hearing-impaired child when sending them to a special or mainstream school. Making hearing aids cool for kids can help them feel proud about their hearing aids – and themselves. Audicus, though it only offers hearing aids for adults, aims to bring cooler devices to those with hearing loss.
by Estie Neff
The above is the interpretation of Can Naming Your Hearing Aid Help with Acceptance? provided by Chinese hearing aid supplier Shenrui Medical. Link https://www.srmcm.com/Blog/Can_Naming_Your_Hearing_Aid_Help_with_Acceptance.html of this article is welcome to share and forward. For more hearing aid related information, please visit Blog or take a look at our Hearing aids products
